Debra Puchalla is Senior Vice President of Digital Programming and Video for Food Network and Cooking Channel. She leads the brands’ programming, content creation, social media, and video development across sites and platforms, including the Food Network Kitchen app.
Puchalla joined Discovery, then Scripps Networks, in 2009 as Vice President of Digital Editorial for Food Network and Cooking Channel, later helped launch Scripps Lifestyle Studios and served as Vice President of Content Development. She has deep editorial and content marketing experience in the food category and has been integral to digital content creation for the brands for a decade.
Highlights include the launch of dozens of live cooking classes weekly on the Food Network Kitchen app, Food Network’s award-winning video series such as Fix Me a Plate with Alex Guarnaschelli; the return of Rachael Ray’s 30 Minute Meals to TV and digital; a slate of exclusive TV companion shows; Cooking Channel’s launch; the Apple Hall of Fame Food Network In the Kitchen app’s programming; oversight of original how-to recipes and culinary videos; and Food Network’s Snapchat presence.
Combining inspiration, information, favorite network talent and entertaining digital influencers, Puchalla’s teams produce stories that connect with a growing audience and advertiser base across digital sites and social platforms. Prior to joining Scripps Networks, Puchalla spent a decade at Martha Stewart Living Omnimedia as Executive Editor of Martha Stewart Living and Editor-in-Chief of Everyday Food. She began her career with journalistic stints at Newsweek, American Journalism Review and The New Republic. Puchalla lives outside New York City with her husband and three sons.
Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in 220 countries and territories and nearly 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps; direct-to-consumer streaming services such as Eurosport Player, Food Network Kitchen and MotorTrend OnDemand; digital-first and social content from Group Nine Media; a landmark natural history and factual content partnership with the BBC; and a strategic alliance with PGA TOUR to create the international home of golf. Discovery’s portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, Science Channel, and the forthcoming multi-platform JV with Chip and Joanna Gaines, Magnolia, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. For more information, please visit corporate.discovery.com and follow @DiscoveryIncTV across social platforms.